Showing posts with label Foodbuzz. Show all posts
Showing posts with label Foodbuzz. Show all posts

Wednesday, August 18, 2010

A Chat with Flour and Water's Chef Thomas McNaughton

SF Chefs 2010 was a week-long culinary event celebrating the food and wine of San Francisco and Northern California.  The event culminated last weekend with cooking demonstrations with some of San Francisco's top chefs, the fabulous Sugar Party showcasing many great restaurant's confectionery delights, and of course the grand tasting tent, taking over Union Square for two days, allowing people to sample and sip some of the best that San Francisco has to offer.

I was lucky enough to sit in on the cooking demonstration as Flour and Water's Chef Thomas McNaughton prepared a rabbit turine with rabbit confit and stone fruit compote. Thanks to the good people at Foodbuzz, I had a chance to chat with him for a few minutes after wards about his restaurant, San Francisco, and his passion for honest, unpretentious food.  Here is what he had to say:

Sixby10:  You started working in kitchens when you were 14 years old.  What was it that made you want to become a chef?

Thomas McNaughton:  So I started in kitchens when I was 14, but it wasn't until 16 or 17 that I started taking it seriously and started working in better kitchens.  I remember I was actually a bit embarrassed by it at that age, I remember buying cooking equipment and telling my friends it was for my girlfriend or my mom.  The other side of it was that I had never seen something like the inside of a kitchen before, it had that kind of badass feel to it.  It's a unique work environment.

Sx10:  After working in so many highly regarded kitchens such as Gary Danko, La Folie and Qunice, what has the experience of opening your own restaurant been like?

TM:  Every restaurant job that I've taken, I haven't felt comfortable at.  It's a learning experience taking that next step; I ran the kitchen at Gary Danko for a while, ran the kitchen at Quince for a while, and you always say how hard it would be to open your own place, but until you do it nobody knows how hard it's going to be.  It's long hours, a lot of people in the kitchen work 16 or 17 hour days, but implementing the structure of a kitchen, until you do it 100% on your own from start to finish, you can't prepare for half of what is coming at you.  You just kind of have to dive into it, everyone is going to get their ass kicked, and learn from that experience.  As long as it's a learning experience and you come out the other side.  But until you do it you have no idea how difficult it's going to be.


Sx10:  Did you bring a lot of what you learned from those other kitchens to Flour and Water?

TM:  Sure.  But the most difficult thing about Flour and Water is that the kitchen was just completed 3 months ago.  So it has been constantly implementing procedures in an unfinished space, which is very difficult.  But every single job I've taken, at either Gary Danko, La Folie, or Quince, each of those positions I took for a specific reason.  I went to La Folie to learn to be a really solid line cook.  I went to Quince to deal with ingredients and build relationships with farmers, and I went to Gary Danko to learn the management side of it.  The (Gary Danko) kitchen runs like a well oiled machine.

Sx10:  You spent a good deal of time working in Europe and especially Italy, and seem to be drawn to Italian cuisine.  What are some of the fundamentals you brought back from your time there?

TM:  People think that we have a very loose Italian menu at Flour and Water.  But most Italians that come into the restaurant get it, because the whole thing is that it's about what grows around you, it's what's in season, it's what's good, just try not to mess it up.  You're not going to see that many avacados over in Italy, but we are surrounded by California avacadoes, so they are going to be on our menu.  If you are trying to do something strictly from what is in Campanga or what's in Lombardy, those ingredients are out of season right now, or they are only very specific to that region.  That's what Italian food is to me; use what grows around you, use it simply and translate that.


Sx10:  You've mentioned in other interviews the importance of sourcing from small, local farms, using sustainable ingredients and making sure you use the whole animal.  Can you share a little about how that became a priority for you?

TM:  It's ten times a better product.  That salad (a peach compote & salad he made to compliment the rabbit turine), if we had some disgusting Mexican peaches that tasted like nothing, the salad would be ruined.  But what we have (the peaches) are amazing, so it makes our job easier.  It's about amazing products, and as a cook you want to surround yourself with the best products you possibly can.

But it's also about supporting people.  I love the interaction with farmers, and the relationships that we have together.  I'd much rather call up a guy that I know and say "what do you have?  Send it to me." and talk to him for a half hour about his kids, whats going on in his life.  That's important to me, to build those relationships.

Sx10:  You mentioned during the demo that in your kitchen, you don't really use recipes, but ratios, like 16 ounces of lean meat needs 8 ounces of fat back when making a sausage.  I've always thought recipes are better as suggestions, because there are always so many variables.  Could you share your thoughts?

TM:  It's difficult in restaurants because you need to be streamlined.  If you make a dish, it needs to taste exactly like he made the dish the day before, or she made the dish the day before that.  But the food that we are using is ever changing.  I can't stand sterile restaurants.  There are certain restaurants that you go to that have that sterile feel, that people get into a routine of going to.  Food needs to be a little bit dirty.  You can have the most high-end restaurant with the most intricate food, but it needs to be dirty.  There are those heightened flavors, and (the food) is less sterile.  That doesn't mean rustic food to me, dirty food, it means the food is ever changing, bold flavors, it's not cookie cutter.



Sx10:  Do you have a guilty pleasure dish?

TM:  I'm from the East Coast, so I definitely miss cheesesteaks.  But I'm going to have to go with a pork roll.  Every single breakfast menu in the tri-state area has pork roll.  It's almost like Spam.  It's definitely not made from humane things, but it's just something I grew up with and every time I go back there I eat pork rolls.

Sx10:  You have three new businesses opening up soon near Flour and Water.  Can you talk a little about what they are and what the motivation was behind them?

TM:  There is Central Kitchen, which is a new restaurant, then a salumeria, and bar.  Everything goes with the neighborhood, goes as the natural next step.  The salumeria is extremely rustic to-go food, a good day time business to capture a lower price point and serve people that can't afford to go to Flour and Water.  Central Kitchen is little bit more high end; it's a bigger space, but everything (restaurant, salumeria, bar) just kind of flows together.  Everything fits into a circle for what we think is going to be successful and the things that we want to do.



Sx10:  What drew you and your business partner to the Mission as a place to open a restaurant?

TM: The building had been abandoned for 8 years, and I hate the term "up and coming" but there were definitely a lot of things happening in that neighborhood. You could see a surge of people moving there, and nothing was really going on.  It's so far off the beaten Mission path, they're actually trying to change the name.  People say that we are in the Mission, like when people think of 18th street, that corridor there, that just feels miles away from us.

Sx10:  Steeling a question from the Anthony Bourdain playbook, what would be your Death Row meal?

TM:  It might seem a little to open ended; but I would take a spread.  I like big flavors, and I want to taste a little bit of everything.  I just want a bunch of little bites, a bunch of little glasses of amazing wine.  I know it's a bit open ended.


Thank you, Chef McNaughton,  for taking some time out of your busy schedule to sit down and talk with me.  It was a pleasure getting pick your brain a little for the readers of this humble little blog.  I hope you all enjoyed getting to know the chef a little better, and be sure to check out Flour and Water as soon as you possibly can.

Monday, October 13, 2008

Foodbuzz Publisher Community Launches

Hear Ye, Hear Ye, the magnanimous, bodacious, and omnivorous people at Foodbuzz have officially launched their Publisher Community. It has been nothing but sheer delight to work with these folks over the last few months to help build Foodbuzz into the premier foodie blogging community on the Web. I look forward to a long and fruitful relationship with this community, and if you still haven't checked us out, well here is your big chance. Read on for the official press release.





Contact: Allison Costello
Ketchum
allison.costello@ketchum.com

Doug Collister
Foodbuzz
doug@foodbuzz.com

LAUNCH OF GLOBAL FOODBUZZ BLOGGER COMMUNITY
LEVERAGES REAL-PEOPLE, REAL-TIME POWER OF FOOD PUBLISHING


San Francisco – October 13, 2008: Foodbuzz, Inc., officially inaugurates its food blogger community with more than 1,000 blog partners, a global food blogging event and an online platform that captures the real-people, real-time power of food publishing in every corner of the world. At launch, the Foodbuzz community ranks as one of the top-10 Internet destinations for food and dining (Quantcast), with bloggers based in 45 countries and 863 cities serving up daily food content.

“Food bloggers are at the forefront of reality publishing and the dramatic growth of new media has redefined how food enthusiasts access tasty content,” said Doug Collister, Executive Vice President of Foodbuzz, Inc. “Food bloggers are the new breed of local food experts and at any minute of the day, Foodbuzz is there to help capture the immediacy of their hands-on experiences, be it a memorable restaurant meal, a trip to the farmers market, or a special home-cooked meal.”

Foodbuzz is the only online community with content created exclusively by food bloggers and rated by foodies. The site offers more than 20,000 pieces of new food and dining content weekly, including recipes, photos, blog posts, videos and restaurant reviews. Members decide the “tastiness” of each piece of content by voting and “buzz” the most popular posts to the top of the daily menu of submissions. Foodbuzz currently logs over 13 million monthly page views and over three million monthly unique visitors.

“Our goal is to be the number-one online source of quality food and dining content by promoting the talent, enthusiasm and knowledge of food bloggers around the globe,” said Ben Dehan, founder and CEO of Foodbuzz, Inc.

The Foodbuzz blogger community is growing at a rate of 40 percent per month driven by strong growth in existing partner blogs and the addition of over 100 new blogs per month. “The Foodbuzz.com Web site is like the stock of a great soup. The Web site provides the base or backbone for bloggers to interact as a community, contribute content, and have that content buzzed by their peers,” said Mr. Dehan.

Global Blogging Event
Demonstrating the talent and scope of the Foodbuzz community, 24 Meals, 24 Hours, 24 Blogs offered online food enthusiasts an international, virtual street festival of food and diversity. The new feature showcased blog posts from 24 Foodbuzz partner bloggers chronicling events occurring around the globe during a 24 hour period and included:

· Mid-Autumn Festival Banquest (New York, NY)
· The "Found on Foodbuzz" 24-Item Tasting Menu (San Francisco, CA)
· Aussie BBQ Bonanza – Celebrating Diversity (Sydney, Australia)
· The Four Corners of Carolina BBQ Road Trip (Charleston, SC)
· Criminal Tastes – An Illegal Supper (Crested Butte, CO)
· From Matambre to Empanadas: An Argentine Dinner (Buenos Aires, Argentina)
· A Sweet Trompe l’oeil (Seattle, WA)

“24 Meals, 24 Hours, 24 Blogs” captures the quality and unique local perspective of our food bloggers and shared it with the world,” said Ryan Stern, Director of the Foodbuzz Publisher Community. “It illustrates exactly what the future of food publishing is all about – real food, experienced by real people, shared real-time.”

About Foodbuzz, Inc.
Based in San Francisco, Foodbuzz, Inc., launched its beta Web site, foodbuzz.com, in 2007. In less than a year, Fooduzz.com and its community of over 1,000 exclusive partner food blogs have grown into an extended online property that reaches more than three million users.